The adoption of ONDC is no longer limited to small businesses and startups. Large enterprises and established D2C brands are increasingly integrating with the network to explore new growth opportunities and reduce dependency on traditional marketplaces.
📅 Date: March 2026
The adoption of ONDC is no longer limited to small businesses and startups. Large enterprises and established D2C brands are increasingly integrating with the network to explore new growth opportunities and reduce dependency on traditional marketplaces.
Currently, over 200+ enterprise and mid-sized brands are actively participating in the ONDC ecosystem, spanning categories such as fashion, electronics, FMCG, and consumer durables. This growing participation reflects a broader shift in strategy, as brands look to diversify their distribution channels and gain greater control over their operations.
One of the primary motivations for enterprise adoption is margin improvement. Brands report an average 10–15% increase in profit margins, driven by lower commissions and optimized logistics costs. Additionally, ONDC enables faster go-live timelines, with many brands able to start selling within 24–48 hours of integration.
Another key advantage is the ability to access a wider customer base through multiple buyer applications. Unlike traditional marketplaces, where visibility is often influenced by algorithms and paid promotions, ONDC provides a more level playing field, allowing brands to reach customers more organically.
Data ownership is also a major factor driving adoption. By retaining control over customer data, brands can build stronger relationships, improve retention, and execute more effective marketing campaigns. This is particularly important in an increasingly competitive eCommerce landscape, where customer acquisition costs are rising.
Experts estimate that ONDC could account for 5–8% of India’s total eCommerce GMV by 2027, making it a critical channel for forward-looking brands. Early adopters are likely to gain a competitive advantage by establishing a strong presence on the network before it reaches maturity.
As more enterprises join ONDC, the ecosystem is expected to become more robust, further accelerating growth and innovation.
Costbo is the most popular ONDC seller platform designed to help businesses easily connect with the ONDC network and start selling across multiple buyer applications.
With Costbo, sellers can:
Costbo aims to simplify digital commerce for sellers by providing a user-friendly ONDC seller app and platform infrastructure.
