ONDC A Revolutionary Open eCommerce Network - in Action

What you’re seeing here isn’t just logistics — it’s the future unfolding.

Hundreds of parcels from Organic Tattva—India’s leading brand in Grocery and Wellness—are being picked up from a single warehouse. These aren’t typical marketplace orders but ONDC orders, placed via multiple buyer apps, routed through the ONDC seller network, and fulfilled seamlessly.

What’s remarkable? The same volume and scale as traditional marketplaces — but at a fraction of the cost. No arm and leg taken from sellers.

Let’s set the Record Straight

ONDC is not just another e-commerce platform. It’s an internet-scale protocol that could be 20x more sophisticated than UPI, and here’s why:

1. Real-world Complexity, Real-time Simplicity

ONDC has more moving parts than any e-commerce system globally — but the aim is to simplify those parts for everyone involved.

2. One Seller App = 20+ Marketplaces

For sellers, it replaces the chaos of managing dozens of platforms.

3. Direct Logistics = Instant Profitability

Choice in logistics providers means better rates, better service, and better margins.

4. Lower Commissions = Higher ROI

Marketplace commissions often go as high as 30%. ONDC keeps it lean and seller-friendly.

5. Direct Customer Relationships

Sellers get access to real customers — not just transactions — enabling better service and long-term growth.

6. More Visibility, No Throttling

ONDC levels the playing field, ensuring your products get seen — not buried under paid listings.

ONDC is essentially three networks, working in sync like a perfectly-tuned timing belt

1. Buyer Network

UPI apps and fintech platforms like DigiHaat, Hamara Mall, OLA, and ICICI One are now offering e-commerce to their users, with new vertical-focused buyer apps rapidly emerging.

2. Seller Network

With over 10+ good seller network participants, this layer is where the heavy lifting happens. Platforms like Costbo, Shiprocket and more, they are full-stack commerce enablers, helping sellers onboard and scale in diverse categories

3. Logistics Network

The logistics layer is where magic happens—from last-mile delivery to returns, all integrated tightly with the seller network. This gives brands power and visibility like never before.

Why This Matters

Each of these networks is still early in its journey—but the scale and potential are immense. ONDC isn’t just an alternative to marketplaces; it’s a better model, designed for Indian sellers, by Indian innovators.

We tell every brand stuck in the traditional e-commerce loop

“With ONDC, sell more, earn more, and finally own your customer relationships.”

The Big Vision: $100 Billion in 5 Years

Let’s not get distracted by critics and casual bloggers who don’t understand the monumental effort behind ONDC.  It’s a nation-building protocol that could redefine how India shops and sells.

To all the brands, enablers, and partners

Let’s build this network, together.

Let’s power the next chapter of India’s digital economy.

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